In-Store Retail Events






Challenge

Create an interactive, in-store kiosk showcasing the enhanced capability of the Premium Feature Set for AOL that would engage customers.


Approach

Our approach on this was extremely unique.  We created a series of short commercials, using time-lapse photography and an on-screen host who travelled the country looking for cool ways people were using AOL.

The kiosk had a composite of the stories, which were intended as a tease to attract people into the kiosk, where they would play the short video that connected directly with a short demo, showcasing how easy AOL was to use.


Result

In-store customers got hooked into the demos, wanting to learn more about AOL. The program ran longer than intended making it a success — strategically and financially.



Learn more about EXP and John Santeler.
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