PalmSource Developers Conference Series




Challenge

As Palm was building its developer network, they wanted to build a Conference from the ground up to support and encourage software development for Palm organizers and phones.


Approach

EXP partnered with PalmSource for over seven years, shaping and executing their PalmSource Developer Conference event strategy from its inception.

EXP designed each Conference to create excitement and inspire new thinking. We utilized a wide range of entertaining, educational and experiential techniques that subliminally focused on innovation, communication and collaboration.

Hands-on labs, open discussion forums and 1-on-1 consulting time with engineering experts, helped attendees focus on getting their issues resolved.  While interactive keynotes, attendee-driven WIKI session designs and late-night creation labs gave participants the true feeling of not only participating, but also creating a unique event experience.

The PalmSource Developer Conference grew from 300 to 1,800 attendees over a period of seven years. In parallel, we created an integrated financial model that was designed to grow the Conference, while keeping internal costs flat.  We accomplished this through an aggressive marketing strategy that grew the Conference annually, increasing attendee and sponsorship revenues.


Result

The PalmSource Developer Conferences truly energized a dynamic community of developers. Over the course of 7 years we built a Conference that was extremely successful — strategically and financially.



Learn more about EXP and John Santeler.
Join the Blog Conversation »